At any given time people are exposed to hundreds of brand messages, icons, calls-to-action and prompts to buy. This is across many different touchpoints, whether you are driving in your car seeing billboards, listening to the radio, watching TV or browsing online.
With digital advancements, you can’t even change your Facebook relationship status without brands retargeting you. All these sensitivities have been highlighted by things like “Location Based Services” and smart algorithms that predict your behavior based on your previous activity on and offline (cookies).
Attention is a commodity, and trading for it means understanding that consumers or an audience expects reward or recognition in exchange for their attention or data. I laser focus on the exchange and make sure your brand experiences are worthy of attention so that the desired objectives are obtained by motivating consumers in a way they feel is fair and most importantly, transparent. .